How to launch a newsletter on Substack

Video masterclass on launching a newsletter, growing your list and going paid

There’s an audio problem at the beginning, but I plug in headphones and then you can hear me! After the tech issues and housekeeping, if you want to skip past all that the actual masterclass starts at 04:30.

Topics covered

• 04:30: My newsletter story

• 12:18: The basics of Substack

• 15:27: The benefits of writing a newsletter

• 18:27: Are there too many newsletters, should I even bother starting one?

• 21:33: What goes into making a newsletter

• 25:10: Growing your email list

• 37:32: Making money on Substack

• 42:50: What to offer paying subscribers

• 51:35: How much to charge

• 1:00:20: Q&A

Resources and mentions

• Substack’s guides: The writers’ resources on Substack’s blog are a wealth of knowledge to help you get started with your newsletter

• Ann Friedman’s newsletter: One of the many newsletters that inspired me to start mine