What is a letter of introduction? A letter of introduction (LOI), also known as a letter of interest, is an email you send to potential clients introducing yourself and expressing an interest in working together. An LOI is a marketing tool that any creative freelancer can use. It enables you to reach out to potential clients, which will hopefully lead to new work. I like to think of it as a halfway house between a cover letter and a pitch.
Templates for getting freelance commercial work
Templates for getting freelance commercial…
Templates for getting freelance commercial work
What is a letter of introduction? A letter of introduction (LOI), also known as a letter of interest, is an email you send to potential clients introducing yourself and expressing an interest in working together. An LOI is a marketing tool that any creative freelancer can use. It enables you to reach out to potential clients, which will hopefully lead to new work. I like to think of it as a halfway house between a cover letter and a pitch.