What clients really want to see in a pitch

5x5 Pitch Challenge: advice from the experts

Welcome to week two of the 5x5 Pitch Challenge! 

This week, we’re talking about what editors and clients actually want to see in your pitches. The advice I’m sharing this week has come directly from the experts themselves; I’ve spoken with commissioning editors, as well as agency bosses to get a complete picture of what good pitching looks like across ed…