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I’ve really noticed a direct correlation between freelancers I would consider the most ‘successful’ and having an engaged audience across social media. I think taking the time to grow a Twitter and Instagram presence, perhaps even having a podcast, is two-fold in that it makes you more visible to industry but is also representative of a grafter who isn’t afraid to try and learn additional skills. I’m keen to grow my own channels but having been restricted in a staff job I’ve not been able to do as much as I wanted. However it’s definitely a focus area for me.

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